What I am going to identify for you are the 7 best ways you can start seeing growth and an increase in revenue in your PT business with Remedial Massage; these can immediately implement and are proven to provide a return on investment!
The #1 Way To Grow Your Personal Training Business With Massage Therapy
It’s a great idea to get as many of your current clients that you can to write you some 5 star reviews and testimonials. You can then use these great endorsements to advertise your skills, give trust and credibility to strangers and give your business legitimacy.
Remember, you’re a stranger to a new client. They want to be reassured that you’re going to do a good job.
Word of mouth referrals are essential for massage therapy marketing. But today, many of those types of referrals are online.
You will get reviews online from clients. Most reviews will appear on Facebook & Google. They have an influence on the decision making of new clients but remember you will need to give a great experience to your clients to get ongoing and consistent positive reviews.
Go the extra mile to really please your clients, then make a concerted effort to ask them for positive online reviews. You can do this in person at your office, or via an email follow up.
Keep in mind just how powerful review content is today – it can make or break a business. Monitor what’s said about you online, including on social media, and do what you can to get customers to generate positive comments.
If you get saddled with a lot of negative reviews, think about hiring a reputation management firm to clean it up for you.
Reviews are here to stay because consumers like and trust them. Work hard to get this content working in your favour.
Don’t Be afraid to ask! The only way you’ll receive a glowing client testimonial is to ask. Don’t be shy. Before you start sharing these just get your client’s permission so they are aware you will be sharing these.
The #2 Way To Grow Your Personal Training Business With Massage Therapy
- EDUCATE OTHERS ON THE BENEFITS OF MASSAGE THERAPY & Vice Versa
A great marketing tactic is to be a subject matter expert and position yourself as a thought leader in your area. When it comes to massage therapy, this could be some knowledge-based content that is valuable to new clients to give you some credibility. You could send to them content, how to, did you know….. prior to booking a consultation or re use some videos that you share on social media.
By creating useful, informative and educational content about topics your services relate to – for example ‘how massage can help you sleep’ – and then sharing them on your social media channels, you’re showing, rather than telling, that you know your stuff.
Be careful though people don’t want to be told, they want to be informed. And they want this information to be neutral and authentic.
The #3 Way To Grow Your Personal Training Business With Massage Therapy
- DEVELOP A SOCIAL MEDIA Strategy & also ADVERTISE WITH REMARKETING
These days, you can safely assume that a vast majority of your target audience spends a lot of their online time on Facebook, Instagram, Pinterest, and Snapchat. You can create strong brand awareness as well as run direct-response ads on social media.
To get started with content ideas, think about why you got into massage therapy (as opposed to what you do or how you do it). Social media is all about connecting with people on a personal level, and the best way to do that is to tell a kind of story. The theme of that story is why you got into massage in the first place.
Also maybe try some remarketing; It’s basically a second chance to advertise your business, repeatedly getting your name in front of people.
This occurs by using Google Ads or Facebook to advertise, cross-sell or nurture your audience. Essentially speaking, remarketing ads are shown to people who have visited your website. For example, following a visit to your blog to read an educational article, the reader will see an advertisement for your services on their Facebook feed.
Before they read your article, the person was a cold audience as they were not familiar with your business. Once they read it and know who you are, they become a warm audience. Therefore, they’re more likely to book a session with you or enquire once they see a remarketing ad because they’re familiar with your expertise in massage therapy.
The #4 Way To Grow Your Personal Training Business With Massage Therapy
- CREATE A WEBSITE FOR YOUR BUSINESS
Develop a great Massage Therapy Website!
The first thing you’ll need is a website that communicates the professionalism and value of your services which is a professional design that loads quickly and is mobile friendly. Your website should be a clean design that makes it easy to convey your message fast and drive people to act.
Having a website not only gives potential clients a place to visit to explore your services before speaking to you, it also gives your business more credibility. You want your website to be a true reflection of your business so it is important to keep it up to date. This includes, putting fresh content and images on your website regularly, advertising any offers you may have on, and updating your services, location and contact details. Having links to your business’ social media channels is a great way to gain more followers, and uploading testimonials from your clients is a great way to showcase the amazing work you do.
The #5 Way To Grow Your Personal Training Business With Massage Therapy
- START A BLOG
Now you don’t need to be the best writer, but by providing your clients more value by sharing relevant and informative information about massage therapy, your personal philosophies, and everyday tips to achieve better health and well being, you’ll be more likely to keep them on your books in the long run. You could publish articles about the benefits of massage therapy or how you can overcome a common injury, or DOMS with regular massages. Publishing a regular blog will also help boost your website’s local search results and establish you as a professional in the field – win win!
The #6 Way To Grow Your Personal Training Business With Massage Therapy
6. NETWORK & Attend Industry Events
If you want to stand out from other Massage Therapists, you need to show your personality and create relationships with your clients. This is where social media can be a powerful tool as visual marketing is important and allows businesses to develop unique, personal brands online. Remember – while social media is great, nothing beats face to face relationships building.
Business’ who promote themselves and keep up to date with the industry tend to do a lot better than those who do not. Find out what’s going on in our industry and community and be a part of it, even if you can only attend one event every six months – it is better than nothing.
The #7 Way To Grow Your Personal Training Business With Massage Therapy
7. LOOK AFTER YOUR CURRENT CLIENTS & Create a Referral Campaign
While building your business, yes, getting more clients will increase your income, but maintaining your customers is just as important. So as soon as you bring clients on, you need to remind them that building a relationship with you comes with great benefits. Try offering exclusive deals to customers who like your Facebook page. Consider launching a raffle on Instagram, where everyone who shares or comments is entered for the chance at a discounted massage. Get creative and remember that adding incentives to your marketing can boost your reach exponentially. People want to feel special, and if you help them feel that way, they’re more likely to become repeat customers or even recommend you to their friends and family.
All good relationships benefit both parties involved, so when your clients refer your services onto a friend or family member, or when they share contact details of someone who could be a potential client – make sure you are giving something back such as a discounted or even a free massage!
If you want to control your marketing costs, the best thing you can do is retain your existing clients. It’s far cheaper to retain clients than it is to constantly earn new ones.
Be aware that even your best clients are not as loyal as you think they are. You have to remind them that you care about their business, keep them informed with health tips, and offer them occasional specials.
Use an email newsletter, your social media, and CRM software to keep in contact with clients. Keep your name in front of them and update them on new massage techniques and other salon offerings.
Keep in mind that there is always some new competition just around the corner, ready to advertise aggressively and tempt your clients with special offers and discount prices. Stay a step ahead or you’ll find loyal clients jumping to the competition.