Join the Beauty Revolution: Why the Australian Beauty Industry is Booming

Are you searching for a rewarding career, both personally and financially? Does your vision of a dream job involve combining creativity and expert skills? The beauty industry could be one of the best places for you.

Beauty professionals enjoy many benefits, including in-demand skills and career versatility, but they also have the comfort of knowing they work in a thriving industry. As the beauty industry in Australia booms, so too do your career opportunities. Today, we’ll discover how much it’s projected to grow and the best career paths you can find within it.

Beauty industry statistics 2024

We’ve all heard the beauty industry is booming, but just how much has it grown? According to the latest stats, billions of dollars are being invested in it, with the market predicted to grow by 2.41% annually. As a professional who delivers beauty services the time has never been better to build a career in this thriving industry. 

For beauty therapists and professionals interested in pursuing eco-friendly and sustainable beauty, the news is even better. The same statistics show that Australia is experiencing a surge in demand for natural and organic products, especially in beauty and skincare. If the eco-friendly path appeals to you, focusing on these types of treatments and services could pay off even more for your career.

As an added bonus, joining the beauty industry gives you long-term job security and the assurance that your skills will always be in high demand. The beauty industry in Australia is one of the best to enter, with growth for beauty therapists expected to reach around 12.2% by 2026, This means an additional 4,600 jobs will be available for people entering the industry, so all that’s left to decide is which career path you’ll take.

What does a career in the beauty industry look like?

One of the most exciting things about pursuing a career in the beauty industry is how spoilt for choice you are. Whether you want to focus on one passion or become a master of many, there are lots of fantastic avenues to take. Check out some of the most common careers in the beauty industry and how much you can expect to earn in each profession.

Beauty therapist

Becoming a beauty therapist is a common goal for our students, and it’s a far-reaching career that lets you enjoy many facets of beauty. In this role, you’ll get to perform various services, including skincare treatments, body hair removal, nail treatments, massage and makeup. According to Seek, a qualified beauty therapist earns between $60,000 and $70,000 a year

Nail technician

Dreaming of becoming a nail expert? Providing treatments like manicures, pedicures, nail art and massage, these beauty professionals are in high demand. In Australia, a nail technician can earn upwards of $80,000 a year depending on their location, clients and services.

Makeup artist

Good makeup artists have become superstars in their own right, and if you’re looking to become skilled in this art form, this could be the career for you. You’ll masterfully apply makeup to all kinds of clients, including those on the screen and stage. A makeup artist earns between $50,000 and $60,000, potentially taking home even more if they run their own business.

Becoming a makeup artist


If creating #hairgoals for your clients is the career path you want to follow, you’ll be pleased to know you can earn between $35,000 and $55,000 as a junior when you become a hairdresser. As your cutting, styling, colour treatment and design skills progress, so can your income. In Queensland, current salaries for senior hairdressers can reach upward of $80,000, with plenty of room to grow.

Celebrity makeup artist

Becoming a makeup artist to the stars is a dream for many in the beauty industry. And if it’s part of your career goals, the news is positive. With the potential to earn more than other makeup artists, especially if you own your own business, applying makeup to clients for photoshoots, awards ceremonies and on-screen is a fantastic opportunity.

Salon manager

Some in the makeup industry prefer to manage a salon than work in it, and others love to do both. A salon manager is responsible for finances, staff management, customer service and marketing. For their efforts, these professionals can earn between $65,000 to $75,000 or more if they own the salon.


Becoming a barber is a rewarding career that allows you to flex your creativity and skills. On an average day, you can provide services like haircuts, clips, tracks and fades, facial hair grooming and more. Plus, you have the potential to earn $65,000 to $75,000 in Australia, so it’s a well-paid profession.

The importance of beauty industry training 

Whatever path you pursue, you want a qualification that gives you industry-admired skills. And with one from Demi International, Queensland Training Award’s Small Training Provider of the Year, you’ll be equipped to chase your dreams.

Our graduates are prepared to enter the beauty industry with relevant skills and training, plus the freedom to explore any career they like. We offer flexible learning and part-time and full-time options to suit your life, so there are plenty of benefits to studying with us.

Demi International’s Diploma of Beauty Therapy is one of the best courses for launching a career in the beauty industry. You’ll learn everything from skincare fundamentals to massage and makeup, ensuring you’re ready for the workforce as soon as you graduate.

Join Australia’s most rewarding industry

As one of Australia’s most versatile and in-demand industries, it’s easy to see why beauty is booming. Speak to one of our course advisors for help and discover what careers await when you gain a qualification with Demi International.

Picture of Lauren Streng

Lauren Streng

Lauren is the Senior Marketing Officer at Demi International.

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